Lo estás haciendo bien - Gloria



The Challenge: In a country where the entire milk category speaks rationally and is neglected by consumers.
Gloria had to reconnect with Peruvian mothers and fathers from the emotional side.

The Insight: You may doubt how good you are as a parent, but when your child
does something right, it confirms that you are raising him or her well.

The Strategy: Gloria will be the brand that confirms to peruvian parents that the best way to raise their children is the way they are raising them.

Strategic Concept: They are doing well, you are doing well.


Role: Strategic Planner

Featured: LatinSpots, Adlatina

 Awards: 2 Silver Effies, Top 10 Kantar Creative Effectiveness Awards

Case Study coming soon 😬