¿Avanzamos? - BBVA
The Challenge: In a country in which most of the banks communication are merely functional. BBVA had
the challenge to communicate how every of its accounts connect with the different ways peruvians go forward.
The Insight: All people have different goals in their lives and different ways of moving towards them.
The Strategy: We will demonstrate that BBVA accompanies you by giving you the tools that adapt to your path.
Strategic Concept: You make the path, and to walk it your way, you have tools tailored to your goals.
Role: Strategic Planner